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It's a reputation built on passion

For over 40 years Cobra Seats has been manufacturing exclusively in the United Kingdom, earning a reputation that unites innovative technology, quality of design and functional elegance.

It’s a reputation built on passion. In the 1960’s Len Dunsford was acknowledged as one of the country’s best vehicle trimmers – his work graced racing cockpits used by names like Moss, McQueen and Clark.

Nowadays modern heroes place their trust in Cobra’s ability to combine the very highest safety standards with weight saving technology… and Cobra is still a family run company – grandson Mark, who is Managing Director, shares his father’s and grandfather’s “hands on” passion for the art of building the finest seats and car interiors.

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Colin Turkington BTCC Champion

Made in Great Britain

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Drop us a line or come and have a chat with one of our distributors, we are always happy to answer any questions you might have.

Latest News

GAMBLE PAYS OFF FOR BMW.

It was a weekend to remember for BMW (and – by association – for Cobra Seats) at the latest British Touring Car Championship round at Knockhill.

Jake Hill was fastest in qualifying and converted his pole position to a win in race one before going on to finish second in races two and three to claim his best weekend to date in the BTCC. Meanwhile George Gamble claimed his maiden victory in race three … and Colin Turkington ended the weekend at the top of the standings in one of the closest seasons we can remember.

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HATS OFF TO THE “COMEBACK KIDS” AS COLIN TURKINGTON TOPS QUALIFYING AT CROFT.

If it were a film script you wouldn’t believe it, but in typical BTCC style the two drivers whose participation at Croft was in doubt following their massive accident at Oulton Park just two weeks ago bounced back to take the headlines for all the right reasons.

Following the 40 G-force accident which rendered his 2022 car unusable for this meeting, the team at West Surrey Racing worked day and night to adapt Turkington’s 2019 title-winning BMW 330e to comply with this year’s regulations (no small task, since the hybrid era cars are significantly different to their predecessors). Following what Turkington describes as “the first big shunt of his career” Colin admits that his first outing on the track was somewhat tentative: But you can’t keep a four- time British Touring Car Champion down and towards the end of the session Turkington delivered a new Croft BTCC qualifying lap record.

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COLIN TURKINGTON WALKS AWAY FROM 140 MPH “HEAD ON” COLLISION WHICH CREATED 40G-FORCE IMPACT.

On a day when drivers using Cobra seats claimed fastest lap in qualifying and then claimed all three victories with a double for Tom Ingram and a last race win for Stephen Jelley, it was the image of Jelley’s teammate Colin Turkington ploughing in to a “head on” collision with Dan Lloyd that will live in the memory.

If ever there was proof of the benefits of the years of experience and hours and hours of product development and rigorous testing that goes into every Cobra seat – and the vital importance of ensuring that a seat fits perfectly - it was the fact that Colin walked away complaining of nothing more than a sore neck.

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DRIVERS USING COBRA SEATS TAKE ALL THE HONOURS AT THRUXTON.

Drivers using Cobra seats continued to take all the wins (and all the “seconds”) to continue a remarkable start to the season for the “Cobra boys” who have now claimed top step on the podium in all nine BTCC races so far in 2022.

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THREE MORE WINS FOR DRIVERS USING COBRA SEATS

Colin Turkington scored a remarkable British Touring Car Championship pole position as WSR BMWs qualified one-two-three on the grid for Team BMW and ROKiT MB Motorsport.

The result marked not only the first top-three lockout on the grid in WSR’s 41-year history, but also a milestone 25th career BTCC pole for Colin.

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