The Cobra Brand

The Cobra Brand is recognised globally as the name behind some of the sports world most sophisticated seating.

For over 40 years Cobra has been proudly and exclusively manufactured in the UK, earning a reputation for products that combine innovative technology, quality design and functional elegance.

Cobra's luxury stadia seating division has an impeccable track record working with some of the biggest clubs in the world. Cobra looks to develop long-term relationships with clubs.

Offering a complete service from design, installation to after-care
Cobra doesn't just design your seats - we offer a full project management service for complete dugouts - working with specialist partners to provide the highest quality bespoke solutions to any challenge: we build custom-made shelters either fixed or roll-away.
Because we design and manufacture in the UK we can guarantee a responsive service for the lifespan of your seats and can easily change sponsor details when required.
Cobra also introduced the concept of "Best Seats in the House" - a great way to build connections with the local community and generate additional revenue. To see how it worked for Shrewsbury Town, click here.

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Latest News

THE NEW NOGARO SPEEDSTER

Introducing our newest version of our Nogaro - The Speedster.

All the functionality and comfort of our Nogaro but with the perfect aesthetic for your classic car!

The Speedster features the same profile as our Nogaro but with a lower back.
Minimises the compromises normally associated when fitting race seats to a regularly used road car, or when wanting to fit the Nogaro to a classic car.

CONGRATUATIONS TO JOSH COOK BTCC INDEPENDENT DRIVERS CHAMPION 2023 AND ONE MOTORSPORT WITH STARLINE RACING: BTCC INDEPENDENT TEAMS CHAMPION 2023.

CONGRATULATIONS TO JOSH COOK BTCC INDEPENDENT DRIVERS CHAMPION 2023 AND ONE MOTORSPORT WITH STARLINE RACING: BTCC INDEPENDENT TEAMS CHAMPION 2023.

At Cobra Seats there is no better feeling than to see teams and drivers who have chosen to use our seats win trophies … and without being immodest, we have experienced an awful lot of highs over the last couple of decades.

This year it was One Motorsport with Starline Racing and their driver Josh Cook who kept the feel-good factor flowing.

JAKE HILL PULLS OFF STUNNING MANOEUVRE TO TAKE WIN IN IN FINAL RACE OF THE SEASON.

First things first – congratulations to Ash Sutton on claiming his fourth BTCC Driver’s Championship: A friend of Cobra Seats and a credit to the sport, his style of racing is exhilarating and he is a very deserving champion.

Congratulations, too, to Tom Ingram and to Jake Hill who made this year’s chase for the BTCC Drivers Championship such an enthralling battle that went down to the final meeting of the season.