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The Cobra Brand


The Cobra Brand is recognised globally as the name behind some of the sports world most sophisticated seating.

For over 40 years Cobra has been proudly and exclusively manufactured in the UK, earning a reputation for products that combine innovative technology, quality design and functional elegance.

Cobra's luxury stadia seating division has an impeccable track record working with some of the biggest clubs in the world. Cobra looks to develop long-term relationships with clubs.


  • Offering a complete service from design, installation to after-care
  • Cobra doesn't just design your seats - we offer a full project management service for complete dugouts - working with specialist partners to provide the highest quality bespoke solutions to any challenge: we build custom-made shelters either fixed or roll-away.
  • Because we design and manufacture in the UK we can guarantee a responsive service for the lifespan of your seats and can easily change sponsor details when required.

Latest News

Cobra Seats puts Guy Martin in the driving seat.

In a brand new challenge, TV personality and racing driver Guy Martin has completely remodelled his beloved Transit van to take on one of the world’s most iconic speed records – and he chose one of the world’s most iconic racing seats to help him do it!



Cobra the Seat of BTCC Champions

As the dust settles on another fantastic British Touring Car Championship season that has seen more race winners than ever before, there’s at least one consistent factor that links all of the champions in every category – they all use Cobra seats.


Honda storms to double 1-2 as Cammish clinches first BTCC victories in supreme style

While Colin Turkington rightly grabbed the headlines and the "big one" at Brands Hatch it was also a special day for Cobra's great friends at Halford's Yuasa Racing - with Dan Cammish capping his first BTCC campaign with not just his maiden victory, but a second one to boot!