The Cobra Brand

The Cobra Brand is recognised globally as the name behind some of the sports world most sophisticated seating.

For over 40 years Cobra has been proudly and exclusively manufactured in the UK, earning a reputation for products that combine innovative technology, quality design and functional elegance.

Cobra's luxury stadia seating division has an impeccable track record working with some of the biggest clubs in the world. Cobra looks to develop long-term relationships with clubs.

Offering a complete service from design, installation to after-care
Cobra doesn't just design your seats - we offer a full project management service for complete dugouts - working with specialist partners to provide the highest quality bespoke solutions to any challenge: we build custom-made shelters either fixed or roll-away.
Because we design and manufacture in the UK we can guarantee a responsive service for the lifespan of your seats and can easily change sponsor details when required.
Cobra also introduced the concept of "Best Seats in the House" - a great way to build connections with the local community and generate additional revenue. To see how it worked for Shrewsbury Town, click here.

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Latest News

CONGRATULATIONS TO TOM INGRAM WHO CLAIMED HIS SECOND BTCC DRIVERS CHAMPIONSHIP IN THE PENULTIMATE RACE OF THE 2025 SEASON AT BRANDS HATCH.

CONGRATULATIONS TO TOM INGRAM WHO CLAIMED HIS SECOND BTCC DRIVERS CHAMPIONSHIP AT BRANDS HATCH.

Tom joins last year’s BTCC Champion Jake Hill along with Matt Neal, Andrew Jordan, Gordon Shedden and Colin Turkington as drivers who have chosen Cobra Seats and won the BTCC Drivers Championship.

That means that drivers using cobra seats have won eleven of the last fifteen BTCC drivers championships.

COBRA SEATS ACHIEVES JOSCAR (JOINT SUPPLY CHAIN ACCREDITATION REGISTER) ACCREDITATION.

Don’t just think of Cobra Seats as world leaders in supplying motorsport, historic and sports seats. For many years Cobra has been applying the same skills and precision that help us achieve FIA accreditation to supply a wide range of precisely engineered components for the defence and security sectors.

In recognition of Cobra’s commitment to excellence, in addition to our long-held ISO 9001 accreditation we are also now JOSCAR Registered.

COBRA SEATS ARE PROUD TO SUPPORT MISSION MOTORSPORT.

Cobra’s Managing Director, Mark Dunsford, was proud to be part of The UK’s National Transition Event held at Silverstone, where he signed Cobra Seats to the Armed Forces Covenant (AFC), confirming Cobra’s commitment to supporting those who serve or have served.

The signing event – with Commander Christopher Chew RN who signed the AFCs on behalf of Defence - was hailed as a milestone in Armed Forces Covenant engagement.