The Cobra Brand

The Cobra Brand is recognised globally as the name behind some of the sports world most sophisticated seating.

For over 40 years Cobra has been proudly and exclusively manufactured in the UK, earning a reputation for products that combine innovative technology, quality design and functional elegance.

Cobra's luxury stadia seating division has an impeccable track record working with some of the biggest clubs in the world. Cobra looks to develop long-term relationships with clubs.

Offering a complete service from design, installation to after-care
Cobra doesn't just design your seats - we offer a full project management service for complete dugouts - working with specialist partners to provide the highest quality bespoke solutions to any challenge: we build custom-made shelters either fixed or roll-away.
Because we design and manufacture in the UK we can guarantee a responsive service for the lifespan of your seats and can easily change sponsor details when required.
Cobra also introduced the concept of "Best Seats in the House" - a great way to build connections with the local community and generate additional revenue. To see how it worked for Shrewsbury Town, click here.

Check out our Catalogue!

Latest News

COBRA SEATS ARE PROUD TO SUPPORT MISSION MOTORSPORT.

Cobra’s Managing Director, Mark Dunsford, was proud to be part of The UK’s National Transition Event held at Silverstone, where he signed Cobra Seats to the Armed Forces Covenant (AFC), confirming Cobra’s commitment to supporting those who serve or have served.

The signing event – with Commander Christopher Chew RN who signed the AFCs on behalf of Defence - was hailed as a milestone in Armed Forces Covenant engagement.

DRIVERS USING COBRA SEATS HAVE WON TEN OF THE LAST FOURTEEN BTCC DRIVER'S CHAMPIONSHIPS.

CONGRATULATIONS TO JAKE HILL WHO CLAIMED THE BTCC DRIVER'S CHAMPIONSHIP IN THE VERY LAST RACE OF THE 2024 SEASON AT BRANDS HATCH.

AGAIN, ALL THREE WINS FOR DRIVERS USING COBRA SEATS AND WITH JUST THREE RACES TO GO “COBRA BOYS” JAKE HILL AND TOM INGRAM SHARE THE TOP STEP OF THE DRIVERS’ STANDINGS.

The final dramas of the season began to unfold on the short National circuit at a very cold and wet Silverstone.

By race three the heavens had opened and it was marginal as to whether the race would or should go ahead. In true BTCC style, Tom Ingram was leading the race when,at the very last corner of the last lap, Ash Sutton – still with his eyes on the crown – challenged for the lead, tapped Ingram who went sideways before saving the slide and crossing the line first, just ahead of the Ford with Josh Cook taking his second third of the day.

Amazingly Jake Hill’s fifth position means that as we approach the season finale at Brands Hatch, Hill and Ingram are equal on points with Jake Hill topping the table by virtue of his 7 race wins to Ingram’s 5.