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Commercial Benefits


Cobra's luxury stadia seating provides opportunities to build stronger relationships with corporate clients and provide additional revenue streams.

Cobra offers a complete range of hospitality seating - from bespoke office seating for hospitality boxes and boardrooms through to pitch-side seating for hospitality clients.

Cobra can enable corporate clients to customise their own seats in front of the box, providing additional comforts for important guests by choosing wide seat options, heated seat options and built in USB ports.

Cobra's luxury seating also provides additional marketing and revenue streams for club shop and marketing departments: make your fans feel part of the team - Cobra can offer a personlisation service for individual customers and if you sell our seating in your club shop or online, Cobra will coordinate and despatch so clubs don't even have to hold stock.

Cobra office seats are ideal luxury items to feature in club shops and are ideal for PR, marketing and competition opportunities.

Cobra were proud to introduced the concept of "Best Seats in the House" - a great way to build connections with the local community and generate additional revenue. To see how it worked for Shrewsbury Town when the BBC covered their FA Cup tie with Liverpool, click here.


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Latest News


Following his impressive form at Snetterton Jake Hill claimed his second double of the season with wins in race 1 and race 2 at Thruxton – the fastest circuit on the BTCC schedule.

 However, it wasn’t a day without controversy and fellow “Cobra Boy” Tom Ingram felt somewhat aggrieved that his first place across the line in race 2 was relegated to a third place in the steward’s room leaving him with “just” two third place podiums on the day.



This time it was “Cobra driver” Jake Hill who enjoyed a double delight claiming two wins in the first two races of the day, putting in perhaps the most impressive drive of his career to date in claiming his 14th ever BTCC win in race 2.

Race 3 provided a clean sweep of the podium for Toyota and for drivers using Cobra seats: Rob Huff, starting 14th on the grid and taking full advantage of his choice of soft tyres, cut through the field to take the final win of the day. For the immensely experienced former World Touring Car Champion this wasn’t just his first win of the season it was his first win in the British Touring Car Championship for 20 years




The second round of this years British Touring Car Championship started of with a couple of “one – two’s” for drivers using Cobra seats.

In race one, four-times BTCC Drivers’ Champion Colin Turkington had a pole to flag victory  in his Team BMW 330e M Sport, followed home by fellow “Cobra driver”  Josh Cook whose spirited drive saw him move up from fifth on the grid to finish second in his LKQ Euro Car Parts with SYNETIQ Toyota Corolla GR Sport.