Cobra's commitment to continuous product development has taken its seats to the very pinnacle of motorsport.
But to create its new generation of seats, Cobra's development team decided to make a quantum leap and redesign its complete range of motorsport seats from the ground up - using the same technology that drives Formula One composite design.
Cobra Seats has digitally created a completely new range of patterns for their seats using the latest automotive industry ergonomics. Cobra undertook extensive development testing before using state of the art machines to produce composite seat shells manufactured with CNC pin-point accuracy and with perfect lines of symmetry.
It's a technological advance that also means a complete new style for the back of the seats which are now flame surfaced for extra rigidity.
Statistics show that, on average, the human race is getting taller and bigger. Inevitably this trend is reflected in the size of drivers - so Cobra used ergonomics and the latest technology to digitally create the 'modern' racing driver.
It proved that Cobra Seats needed to accommodate a greater range of heights and width combinations than ever before.
The new technology means that Cobra has seemingly achieved the impossible, creating seats with 15% more internal room without changing the external dimensions of their seats.
Combined with their revolutionary Pro-Fit system, Cobra's new generation motorsport seats now provide the PERFECT FIT for over 95% of all race drivers.
The legendary Sebring Pro and Evolution Pro seats are available in standard and GT width and are now taller' as standard, with an optional removable rigid base profile - meaning that side head restraints will always be in optimum position no matter what the size of the driver.
The Suzuka Pro and Imola Pro models are available in standard, GT and bespoke non-homologated 'Extra Tall' versions.
It was a weekend to remember for BMW (and – by association – for Cobra Seats) at the latest British Touring Car Championship round at Knockhill.
Jake Hill was fastest in qualifying and converted his pole position to a win in race one before going on to finish second in races two and three to claim his best weekend to date in the BTCC. Meanwhile George Gamble claimed his maiden victory in race three … and Colin Turkington ended the weekend at the top of the standings in one of the closest seasons we can remember.
If it were a film script you wouldn’t believe it, but in typical BTCC style the two drivers whose participation at Croft was in doubt following their massive accident at Oulton Park just two weeks ago bounced back to take the headlines for all the right reasons.
Following the 40 G-force accident which rendered his 2022 car unusable for this meeting, the team at West Surrey Racing worked day and night to adapt Turkington’s 2019 title-winning BMW 330e to comply with this year’s regulations (no small task, since the hybrid era cars are significantly different to their predecessors). Following what Turkington describes as “the first big shunt of his career” Colin admits that his first outing on the track was somewhat tentative: But you can’t keep a four- time British Touring Car Champion down and towards the end of the session Turkington delivered a new Croft BTCC qualifying lap record.
On a day when drivers using Cobra seats claimed fastest lap in qualifying and then claimed all three victories with a double for Tom Ingram and a last race win for Stephen Jelley, it was the image of Jelley’s teammate Colin Turkington ploughing in to a “head on” collision with Dan Lloyd that will live in the memory.
If ever there was proof of the benefits of the years of experience and hours and hours of product development and rigorous testing that goes into every Cobra seat – and the vital importance of ensuring that a seat fits perfectly - it was the fact that Colin walked away complaining of nothing more than a sore neck.